" Brand Building & Brand Segmentation Approach of Titan”
Table of Contents
Sr. No| Particulars| Page No .
1| Introduction| 5
2| The Laws and regulations of Branding| 7
3| Factors Which should be Considered For Effective Brand Building Equity| 10| 4| Effective Manufacturer Segmentation Strategy| 13
5| Factors or Conditions That Contribute To Good Segmentation| 13| 6| Sub – Designs of Titan| 18
7| Buyer Relationship Management at Titan| 21
8| The Road Ahead| 22
TITAN SECTORS LIMITED
Effective brand building and segmentation strategy
In 5 continents, forty five countries and 1500 cities around the world, there is also a new brand to think – " Titan ", the new world watch. Founded in 1987, titan is a part of the $8 billion Acara susunan acara group, a diversified business conglomerate with interest in automobiles, steel, i . t, telecommunications, energy, chemicals, accommodations, consumer companies tea. Within a short course of 13 years, Titan has clocked global product sales of over 38 million watches and emerged as a world's sixth largest producer brand with sales this past year touching 6th million designer watches. Currently Ti (symbol) enjoys an almost 40% discuss of the home-based quartz marketplace (more suntan three times the dimensions of its local competitor) and close to a 50% talk about among the country wide recognized brands. Titan represents a unique blend of high-end Japanese technology, renowned European design and famous Indian design. It is a item of an extraordinary cooperation among designers, toolmakers and entrepreneurs continents. The Titan view plant is actually a US seventy dollars million state-of-the-art integrated center, set in 40000 square meters of floor area, and utilizes over 2500 professionals. A fierce dedication to superiority coupled with many of the most sophisticated making technologies on the globe helps Titan deliver top notch products within an incredible various designs and styles. Just about every Titan is definitely powered simply by robust movement, tried and tested inside the hot and humid circumstances of Asia and offered with confidence of a unique twelve months guarantee and an unmatched two season guarantee for the watch.
Titans renowned design and style skills possess helped generate an exclusive range of jewellery watches…”TANISHQ”. In India, 35 world-class boutiques solely sell Tanishq brand jewellery made by Ti (symbol). Product hair styling, which is truly contemporary coordinated by excellent finish and assured caratage, have helped tanishq set up a leadership location.
Offices in London, Dubai and Singapore and a significant distribution and service base in Europe, Africa, the Middle East, Asia plus the Australian pushes the company's organization across several continent and forty countries.
It is designer watches; however that have been Titan's pillar and that will be perhaps singularly responsible for building Titan industrial sectors in to a skillfully recognized corporate leader. Titan has been consistently ranked as India's leading consumer durables marketing company for the past seven year's (1993-99) by the countries leading advertising and marketing publication A& Meters.
Between the years 1994 and 1998, it was also positioned in Asia's top two hundred companies and India's top ten by " The Asian Economic Review”. Finally, and perhaps most importantly, your readers of the Economical Times likewise recently identified Titan India's most adored brand.
All of this has of course only recently been possible by making use of extensive (and needless to say, effective) brand building techniques. In the book ‘Beyond Branding', May well Marconi specifies a brand just as " a name”, and company equity while the value of that name. He thus identifies brand building as " the process of creating, managing and marketing company equity because they build brand id, recognition and loyalty”.
In order to truly measure the level to which Ti (symbol) has built alone into a country wide recognized manufacturer, we need only refer to marketing guru " Al Ries” definition of the term, which is " a...