Valentino Chocolate

Valentino Chocolate 17.08.2019
 Valentino Chocolate Essay

several CASE STUDY

Valentino Chocolates

several CASE STUDY

Qualifications

Valentino chocolates are made in Turin, Italia. They are recognized as extravagance products which has a delicious and unique taste. Some of Valentino's finest sweets are hand made and have earned many foreign awards.

a few CASE STUDY

Enlargement

The company began by selling uncooked chocolate to other chocolate manufacturers. These kinds of manufacturers then used it to make their own items. Later, Valentino began offering packaged chocolates directly to the general public and came up with the Valentino manufacturer.

3 EXAMPLE

Expansion

The business expanded fast. It has almost three hundred employees, 75 company-owned shops, and a turnover of € 80 million. Nevertheless , in the last couple of years, sales expansion has slowed down and costs have gone up. This has brought on a fall in profits (see Chart 1).

3 CASE STUDY

Chart 1: Summary of the last three years' benefits

Last Year 2 years ago Three years ago

Yield €90. 5m Pre-tax earnings €6. 4m

€87. 2m €8. 2m

€62. 6m €8. 9m

3 CASE STUDY

 

Reasons for dropping profits

Prices There is popular price cutting in the industry. Development Factory equipment often break down. Demand Demand for its Typical Bar is definitely falling. Valentino's new products, biscuits and bread, are not providing well. Personnel morale Sales staff have become demotivated.

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Data 2: Valentino's main products (as a % of turnover)

Valentino Classic Bars Packaged sweets Chocolate drinks

Raw candy Exclusive handmade chocolates Cookies and Bread

3 EXAMPLE

The future

You can actually owners need Valentino to be an international organization. They believe this makes the best chocolates in the world. This year they have set aside €1. 5 mil to invest in all their company. Their problem is to choose how to your time money in order that the company can continue to increase.

3 CASE STUDY

The future

Lately, a well-known business journal do a profile with the company. It ended the following: Valentino can continue to grow, nevertheless only if that develops new products and finds new markets.

3 EXAMPLE

Chart a few: Investment choices

Option

one particular Extend the factory 2 Purchase new machines 3 Invest in more r and d 4 Buy out a local rival 5 Estabilish a manufacturing plant in the US 6th Launch an advertising campaign

Price

€500, 000 €200, 500 €200, 500 €1. your five million €1. 3 mil €500, 1000

Benefit

Boost the factory's capacity by 30% End the delays caused by the old devices breaking down Develop new products such as a low-fat candy drink, fresh biscuits/cakes Decrease local competition Produce chocolates in a major new market Maximize sales of products

a few CASE STUDY

Graph and or chart 3: Purchase options

Option

7 Financing a market review and research trips to the US eight Invest in an existing group of cafés 9 Create online sales

Cost

€100, 000

Benefit

Assess the marketplace potential for Valentino products. Contact agents Be a partner in cafés wich sell and promote Valentino chocolates Maximize sales and profits

€500, 000

€150, 000

twelve Buy a fresh fleet of autos

€500, 000

Increase determination of the sales staff

3 CASE STUDY

Activity

You
are
directors
of
Valentino. 
Meet
to
 discuss
your
investment
plan. 1
Work
in
pairs. 
Decide
how
to
spend
the
 €1. 5
million. 
Prepare
a
presentation
of
your
 investment
plan, 
with
reasons
for
your
 choices. 2
Meet
as
one
group
and
present
your
ideas. 3
As
one
group, 
agree
on
a
final
investment
 plan.

a few

Writing

As
a
director
of
Valentino
Chocolates, 
write
a
memo
to
 your
CEO
outlining
your
investment
plan. 
Give
reasons
 for
your
choices. 
Begin
like
the
example.

EXAMPLE

Memo

To: 
 
 From: 
 
 Subject: 
 CEO Investment
Plan

In
recent
years
Valentino
has
become
one
of
Europe's
 leading
brands
of
chocolate. 
It
is
now
ready
to
become
 a
successful
international
business. 
The
Board
of
 Directors
has
agreed
the
following
investment
plan: 
......

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